The market is saturated with graphic designers with varying levels of experience, specialties, and rates. Many are capable and experienced, but a dynamite portfolio doesn’t necessarily mean you’ll develop a compatible working partnership. So, how do you find a qualified designer, whom you can trust to take care of your business as they would their own?

Many people think that design is just about making things “pretty.” It’s this misconception that puts designers first on the chopping block when budgets get tight. Unbeknownst to many, experienced designers are valuable problem solvers. Design is not just a veneer. Good design is how something works and how something helps — functional solutions that are a product of the due diligence we designers call ‘Design Thinking.’