Book titled 'Discovering Your Authentic Brand: A Workbook' by Rhonda Mefford, with a subtitle about starting a business.

A comprehensive guide to help you discover your unique business brand, define it, and launch it with intention.

I'm ready to build my brand!
A person's hand with pink nail polish and light-colored bracelets is holding a page of a book. Another hand with a black pen is writing in the book. The book is open on a light-colored wooden surface.

If you have a business idea, you’ll also need a brand idea.

Person holding an open book titled "Discovering Your Authentic Brand" while writing in it with a pen.

If you have a business idea, it’s important to think beyond the products you would sell. Consider what your business could stand for and the life it could give you. 

Discovering Your Authentic Brand is a workbook designed to help you uncover opportunities, clarify your intentions, and make chronological decisions in launching your new business brand. No matter your industry or business model, the thought-provoking prompts can help you refine your brand idea to generate a profitable and meaningful business around what’s important to you.

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A woman looking at a book titled 'Discovering Your Authentic Brand: A Workbook' with a pen in her hand.

This book is for you if:

  • …you’ve considered entrepreneurship but you’re not sure where to start or how to specialize your business

  • … you have a freelance businesses you want to grow to replace your day job

  • …you want to do sufficient research and planning to minimize risk

  • … you’ve just started your business but customers still don’t understand your company’s purpose, products, and values

This book is NOT for you if…

  • …you’re not fully committed to the time, thought, and research required to produce your best possible brand

  • …you don’t like journaling, research, and making to-do lists

  • …you want to learn how to design logos

  • …you want to invest in a franchise

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A woman with glasses, long wavy hair, and a smile, sitting on a beige sofa with a notebook in her lap, in a cozy living room with a textured wall and framed black-and-white portrait behind her.

About the Author

RHONDA MEFFORD is a long-time brand and book designer, strategist, writer, and educator. She is the founder of Frosting Creative Co. which helps growing businesses reach their goals with authentic and impactful design products. When she's not obsessing over typography, she’s nailing her vinyasas and eating tacos. She lives with her family in Louisville, Kentucky.