Protecting the integrity of your brand not only boosts your image, but also your bottom line. If you’ve recently commissioned a great new logo and you’re not sure what to do with it, be careful not to fall into common traps like mishandling your logo or expecting it to do too much. Read more in our latest blog where we answer the question, “WTF Should I Do with My Logo?”

With design technology so accessible, it’s easy to think that you can save money by creating your own logos and layouts with clip art and system fonts. But beware: People know amateur design when they see it and it makes them suspicious.

Sometimes new business owners get so excited to have a logo, they commission a designer before they’ve clearly defined the parameters of their business. You may not have written a 30-page business plan, but you must begin wi a solid positioning statement.

Your logo is a graphical representation of the simplest, visual essence of your complex business goals and tactics, and the foundation upon which you build the entire narrative of your brand. All of that must be wrapped up into one simple graphic…