Don't lead with your logo, do this instead...
Your logo should never be the largest element in your marketing piece. One more time for those in the back… YOUR LOGO SHOULD NEVER BE THE LARGEST ELEMENT IN YOUR MARKETING PIECE! That is the #1 sign of an amateur piece.
Your brand isn’t your logo, but your logo is your brand.
Your logo is a graphical representation of the simplest, visual essence of your complex business goals and tactics, and the foundation upon which you build the entire narrative of your brand. All of that must be wrapped up into one simple graphic…