Your logo should never be the largest element in your marketing piece. One more time for those in the back… YOUR LOGO SHOULD NEVER BE THE LARGEST ELEMENT IN YOUR MARKETING PIECE! That is the #1 sign of an amateur piece.

Sometimes new business owners get so excited to have a logo, they commission a designer before they’ve clearly defined the parameters of their business. You may not have written a 30-page business plan, but you must begin wi a solid positioning statement.